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SEO – PPC

Making sure your content is appealing and engaging is difficult to achieve – making sure the right people see it is even harder. That’s where our SEO expertise can really benefit your organisation.

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We want to work with you to develop a strategy that will ensure that the people who need your services can find them with ease. 

Developing a successful SEO-PPC strategy begins with a real understanding of your brand and the services that you offer. That’s why at TwentyOne12, we really want to feel part of your team and understand the intricacies of your organisation. This level of detail is all-important in boosting your online performance and ensuring that you rocket to the top of the relevant searches on Google.

                        Search Engine Optimisation (SEO)

To ensure the SEO we use is most suited to your organisation, we will conduct extensive research into your provider, its competition and target market. We will then use this data to discover the most effective words and phrases for your business.

If you are a small business and you are trying to reach clients in your local area, SEO will help them to find you first. Obtaining good SEO attracts more people to your website and ensures that your business is made visible amongst scores of other, similar businesses.

Technical SEO

Technical optimisation is essential to increasing your search performance as well as ensuring you maintain those top Google positions once you’ve achieved them.

We will carry out regular tests to identify any issues that are impacting your Google ranking. We will then work out how to improve your ranking and whether any changes need to be made.

Expert Healthcare Copywriters

We want your organisation to be seen as confident, articulate and industry-leaders. This is only achieved with the foundation that successful copywriting can build. In these jargon-heavy sectors, it’s important to cut through with a writing style that is impactful and has search engines in mind.

Our team fully invest in the brand that our clients are looking to create, which means that we are able to curate a style and a voice unique to your organisation.

When looking to raise the profile of your organisation with Search Engine Optimisation, it is also important to distinguish between organic SEO and Pay Per Click (PPC). Utilising paid advertising is an undeniably effective in establishing your organisation and bringing in enquires in the short-term. However, the long-term aim would always be to establish your brand organically in the online marketplace – delivering top-quality content and positioning your organisation as industry-leaders.

                          Pay Per Click (PPC) Advertising

PPC is an integral part of digital marketing, where you pay a fee each time someone clicks on one of your ads. It helps you to gain fast brand awareness, using your SEO strategy to raise your website ranking.

At TwentyOne12, we will ensure your ads are consistent with your branding and we will create an online presence for your business that you take pride in.

Although PPC can be a costly endeavour, it will put you ahead of your competitors. We will liaise with you to establish a monthly budget and use this for your PPC advertising. You should see a rise in clients, phone calls and the number of visitors to your site.

Audience Targeting

PPC does not have to be all about keywords. Using audience data is valuable in ensuring your ads only appear to the relevant audience and target market for your provider.

We conduct research using audience targeting to ensure clients that visit will be more likely to enquire with your service.

Dynamic Search Ads

Dynamic Search Ads (DSA) are generated using the content from your website to target your ads and help you to fill in the gaps of your campaigns.

Without Dynamic Search Ads, many keywords can miss relevant searches or experience delays. However, using DSA can quickly direct potential customers to what they want on your site. This can increase the quality score of your ad, leading to an improve rank position and lower the cost per click.

Effective Ad Copy

Increasing traffic to your website is undoubtedly important, but it is equally vital to ensure that your content engages visitors and ultimately leads to them getting in touch with your organisation. We will conduct ongoing research to measure the success of your ad copy and how it can be improved.

Converting Traffic

Although attracting visitors is obviously key, we will never pat ourselves on the back for simply increasing traffic. Getting people to visit your website is redundant if they are not your target audience or if they do not engage with your services. That’s why the most important figure for us is always the amount of ‘conversions’ driven by your SEO-PPC strategy. What classifies as a ‘conversion’ changes from each organisation, it could be as simple as a potential client giving you a call or it could be a visitor purchasing an item from your online shop.

Our approach to SEO-PPC is completely guided by your requirements – which is why we pride ourselves on our attention to detail, our communication and our desire to understand your organisation from the ground-up.

Blogs and News

A handy place to look for all our new ideas, tricks and advice. Take a look at our latest news and blogs below…