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Public Relations

Public and Media relations are all about subtlety and credibility. Many people believe that PR is all about spinning difficult stories or getting in the good books of media outlets. This couldn’t be further from the truth. In fact, that’s what it’s all about – truth. 

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We simply want to convey your story and make sure people hear it. That’s why credibility and engagement are cornerstones of our strategy when it comes to Public Relations.

Our team will work closely with your organisation to really understand your values and branding.

Media engagement is undoubtedly important, but we ensure that the right publications know about you and that your message will reach the audience it needs to. In the digital world, press coverage helps to increase your SEO and your visibility online.

The team at TwentyOne12 have decades of experience in healthcare marketing and compliance. With access to some of the finest compliance experts in the UK, our knowledge of these sectors is unparalleled and informs every aspect of our PR and digital marketing.

Whether it’s issuing press releases, outlining strategy, liaising with local media or ensuring that your SEO is absolutely optimised – we are here to broaden your message and increase your engagement.

This is how healthcare PR teams work:


Objectives are imperative to figuring out how you want your PR strategies to work. They can help you to increase brand awareness or boost your sales.

By letting us know what you want from your PR, we can aim to boost your online presence, Google Ads or social media engagements over a certain amount of time.

Setting goals is important in understanding how your business can improve over time. It allows you to tick off what is important to your business and what tools you wish to use to get there.

Ensure you know who your target market is and what is the best way to reach them. You’ll need to aim your first few campaigns at this market to ensure your business is gaining traction and reaching the clients you need it to.


You need to make sure that the content you produce for your brand is of top quality.

Creating engaging content that people will look at and share is important for your brand to gain credibility.

At TwentyOne12, we can help you with your content marketing and raising your brand awareness. We will keep your branding consistent across your content, including your posts and social media accounts. Using consistency effectively can help with association, so when people see your branding, they know they will be receiving a trustworthy and reliable service.

Industry Specific Publications

Getting your business name in industry specific publications can be invaluable to your business. it means that you can reach the particular audience that you need for your provider.

Conducting a simple Google search can show you which industry specific publications are out there so you can decide which you’d like to feature in.

Rise of Influencers

Influencers have changed the way businesses interact with different platforms on social media. They have changed the face of marketing and PR and are becoming the most effective way to market products.

You can gain instant access to your target audience by reaching out to influencers to promote your business, whilst gaining credibility with the influencers’ audience.

This will also allow you to reach out to young people, who you may lose through other, traditional forms of marketing.

Customer Service

The customer is always right and that is certainly true when it comes to running a health or social care provider.

To run a successful business, you should make sure that your staff are trained in customer service. This can be the difference between being an average provider to an excellent one.

Establishing a behavioural policy is a fundamental way to establish your business’ relationship with the public and increase your reputation within the industry.

Customer service also extends to your online business presence. Ensuring you answer every comment and engage with everything you’re tagged or linked to, can prove that you are fully engaged within the industry and that you are passionate about your clients.

To ensure successful PR for your business, it is important to have aspects such as the right social media, branding and customer service in place. At TwentyOne12, we will help you to establish and build your PR as a business to ensure you’re doing what you can to grow successfully within your industry and stand out from your competitors.

Blogs and News

A handy place to look for all our new ideas, tricks and advice. Take a look at our latest news and blogs below…