How Should You Present Your Message?
Especially over the past few months, education services are being looked to provide authority and direction. While somewhat unfair to expect providers to offer direction when the decision-making may actually be held by people higher in the chain, service users often assume that providers are autonomous in this way. So, when managing your communications, how should you present your messaging?
Firstly, it is vitally important to retain that authority as an educational provider. As any teacher will tell you, if you lose that – you are done for! How you present your communication and messaging will vary depending on your type of provider, however the core principles remain the same. You must first address your audience’s ‘pain points’, which given the current situation could be substantial. As a marketeer, you’ll have to address these issues with empathy and understanding – all while offering solutions.
In doing this, you should illustrate how your service is different and what separates you from your contemporaries – what are you doing that others aren’t? All of these elements should combine to tell a story, your story. As human-beings, we respond to stories like nothing else – they stay with us and inform our decision-making. When communicating with service users, help them relate to your vision with personal examples and individual stories. An audience will connect more with the story of one student exceeding their potential than they will with statistics about test scores.
To find out more about how we build bespoke marketing plans and can help you tell your story, please get in touch.